Depop Launched as a easy app to put up photographs of clothes and supply on the market. However it has turn out to be a cultural phenomenon with hundreds of thousands of customers, a vibrant neighborhood, and even some super-users incomes a residing from the platform. That's why I'm glad to announce that Depop Managing Director Maria Raga arrives TechCrunch Disrupt Berlin,
Many have tried to mix a social app with a purchasing expertise, however few have made it. Depop is one in every of them. For those who're an Instagram consumer, the define icons of the app are identified. However as a substitute of following manufacturers and generally shopping for new gadgets, Depop is all about classic gadgets, uncommon sneakers, and belongings you simply can’t discover in an everyday social community.
Depop customers can comply with different customers, uncover gadgets from their favourite model, obtain personalised suggestions, and naturally purchase and promote gadgets. It's a social expertise that's nice for cell telephones and makes purchasing extra private.
Promoting one thing on depop is as simple as publishing photographs in a social app. You enter an outline, a spot, a model and a worth and you can begin. After that, different customers should purchase stuff instantly from the app. You may then ship your gadgets and obtain your cash in your PayPal account.
And it was an enormous success. There are at present greater than 13 million customers – the overwhelming majority of whom are youthful than 26 years outdated. The corporate has grossed greater than $ 500 million since its launch.
Curiously, some superusers lived on the platform. These customers are gifted at discovering and shopping for limited-edition clothes, sneaker drops, and different worthwhile gadgets. They promote them on depop, with a few of them producing as much as $ 100,000 in income per yr.
Beneath Maria Raga, Depop has raised over $ 100 million. In early summer time, the corporate introduced one $ 62 million financing round led by Common Atlantic. It's clear that Depop is now thriving as each a social app and a market. And I can’t wait to listen to how Maria Raga did it.
Buy your ticket to Disrupt Berlin to listen to this dialogue – and plenty of others. The convention will happen from December 11th to 12th.
Along with panels and hearth chats like this, new startups might be participating in Startup Battlefield to combat for the coveted Battlefield Cup.
Maria Raga is the CEO of Depop. Since becoming a member of the VP of Operations in 2016, she has been accountable for all enterprise areas, from finance and engineering to advertising and product. Maria is an open and collaborative govt devoted to her crew, which has employed over 150 individuals in 5 places of work worldwide for the final three years alone. Maybe most significantly, since her appointment as CEO, she has raised practically $ 100 million, which has helped increase and develop the neighborhood on Depop – now 13 million customers.
Prior Depop Maria was successively at Groupon and Privalia. After finishing her MBA research at Insead, Maria joined Bain & Firm as a marketing consultant.
Born in Valencia, Spain, Maria now lives in London along with her husband and two youngsters. In her free time, Maria likes to maintain involved with Depop's Gen-Z entrepreneurial group and promote ladies within the office