Irrespective of how A number of glamor and Apple magic that the corporate hosted at right this moment's large occasion, there was an unshakable reality that decided the motion: Phones are no longer selling like they used to, And in contrast to different industry-wide tendencies, Apple just isn’t immune. The large slowdown in smartphone gross sales has undoubtedly had an affect on the corporate's backside line.
Occasional observers could not have seen it, however this harsh reality right this moment impacted on nearly each cellphone announcement on the stage of the Steve Jobs Theater. Two parts stood out:
- Content material and providers are the main target.
- Apple is contemplating how the iPhone is positioned.